10th Advances in Tourism Marketing (ATMC) Conference

ATMC celebrates its 10th edition and 20th anniversary by analyzing the past and present to help build knowledge and understanding to make a resilient future possible. The 10th Advances in Tourism Marketing Conference (ATMC) will be hosted by the Hellenic Mediterranean University , Crete, Greece, 24-26 September 2025. The Faculty of Economics is part of the organising committee through CEFAGE and KIPT COLAB.
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Conference Theme: Resilient futures & creative placemaking

ATMC2025 aims to explore, among others, topics related to tourism and creative place-making from an international and marketing perspective by offering an opportunity to discover original works, consider new and innovative research avenues, and provoke passionate debates. 

The COVID-19 pandemic and, in fact, all consecutive crises in the 21st century, from the 9/11 attacks to the most recent ones in the Middle East, bring continuous challenges to tourism and hospitality. Thus, learning from the past and understanding the present are necessary to co-create resilient futures efficiently. The academic community recognizes the importance of such aspects and dedicates increasingly more attention to a resilient future, as indicated by the emergence of new journals, the strengthened significance of extant relevant ones, and book publications (e.g., Köchling et al., 2023), project funding, etc. Practitioners and policymakers are equally expected to contribute to the sustainability of ventures by complying with international guidelines (e.g., the 17 Sustainable Development Goals by UNESCO). 

Creative placemaking is intertwined with such efforts to achieve resilience and sustainable development. Besides, as Richards (2020) summarizes, programming strategies are the cornerstone of linking (1) collective, relational creativity to improve quality of life with (2) meanings expressed through aspects such as storytelling, narrative, and curation combining people, events and localities and (3) networks linking space of people and space of flows to harness resources and culture (Sacco & Blessi, 2007). 

To stimulate dialogue on how tourism and creative development strategies can best serve the sustainability goals and resilience when stimulated primarily by inclusive and endogenous processes, ATMC2025 offers an arena for academic scholars, researchers, and post-graduate students, as well as policymakers and practitioners to come together, debate and discuss on resilience, the future and creative placemaking.
Prospective authors from all disciplinary backgrounds are encouraged to contribute by submitting their abstracts.

Consult more information at http://atmcconferences.com/

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