Digital Marketing
Higher Professional Technical Course
Daytime
Presencial
Language of Teaching
Portuguese
Faculty / School
Escola Superior de Gestão, Hotelaria e Turismo
Area of Studies
Economics, Management and Tourism
Course Structure
Academic Year
-
Tronco comum
2024/25
Year 1
- 1st Semester
| Curricular Unit | ECTS | ID |
|---|---|---|
| COMPUTING | 5 | 19291002 |
| INTRODUCTION TO MARKETING | 5 | 19291001 |
| INTRODUCTION TO WEB TECHNOLOGIES | 5 | 19291003 |
| MANAGEMENT AND ENTREPRENEURSHIP | 5 | 19291000 |
| TECHNICAL ENGLISH | 5 | 19291016 |
| WRITING FOR THE WEB AND STORYTELLING | 5 | 19291004 |
Year 1
- 2nd Semester
| Curricular Unit | ECTS | ID |
|---|---|---|
| COMMUNICATION DESIGN | 5 | 19291007 |
| CONTENT MARKETING | 5 | 19291005 |
| MULTIMEDIA TECHNOLOGIES | 5 | 19291009 |
| ONLINE CONSUMER BEHAVIOUR | 5 | 19291006 |
| SEARCH ENGINE ADVERTISING | 5 | 19291010 |
| SEARCH ENGINE OPTIMIZATION | 5 | 19291008 |
Year 2
- 1st Semester
| Curricular Unit | ECTS | ID |
|---|---|---|
| DIGITAL MARKETING PLAN | 5 | 19291015 |
| E-COMMERCE | 5 | 19291018 |
| EMAIL AND MOBILE MARKETING | 5 | 19291013 |
| MANAGEMENT AND ADVERTISING IN SOCIAL MEDIA | 5 | 19291011 |
| METRICS AND WEB ANALYTICS | 5 | 19291012 |
| QUANTITATIVE METHODS | 5 | 19291014 |
Year 2
- 2nd Semester
| Curricular Unit | ECTS | ID |
|---|---|---|
| WORK PLACEMENT | 30 | 19291017 |
Academic Year
-
Tronco comum
2025/26
Year 1
- 1st Semester
| Curricular Unit | ECTS | ID |
|---|---|---|
| COMPUTING | 5 | 19291002 |
| INTRODUCTION TO MARKETING | 5 | 19291001 |
| INTRODUCTION TO WEB TECHNOLOGIES | 5 | 19291003 |
| MANAGEMENT AND ENTREPRENEURSHIP | 5 | 19291000 |
| TECHNICAL ENGLISH | 5 | 19291016 |
| WRITING FOR THE WEB AND STORYTELLING | 5 | 19291004 |
Year 1
- 2nd Semester
| Curricular Unit | ECTS | ID |
|---|---|---|
| COMMUNICATION DESIGN | 5 | 19291007 |
| CONTENT MARKETING | 5 | 19291005 |
| MULTIMEDIA TECHNOLOGIES | 5 | 19291009 |
| ONLINE CONSUMER BEHAVIOUR | 5 | 19291006 |
| SEARCH ENGINE ADVERTISING | 5 | 19291010 |
| SEARCH ENGINE OPTIMIZATION | 5 | 19291008 |
Year 2
- 1st Semester
| Curricular Unit | ECTS | ID |
|---|---|---|
| DIGITAL MARKETING PLAN | 5 | 19291015 |
| E-COMMERCE | 5 | 19291018 |
| EMAIL AND MOBILE MARKETING | 5 | 19291013 |
| MANAGEMENT AND ADVERTISING IN SOCIAL MEDIA | 5 | 19291011 |
| METRICS AND WEB ANALYTICS | 5 | 19291012 |
| QUANTITATIVE METHODS | 5 | 19291014 |
Year 2
- 2nd Semester
| Curricular Unit | ECTS | ID |
|---|---|---|
| WORK PLACEMENT | 30 | 19291017 |
School of Management, Hospitality and Tourism
Campus da Penha, 8005-139 Faro
Email: tesp@ualg.pt
