Course Structure

Academic Year
2025/26
- Tronco Comum
Year 1
-

1st Semester

Curricular Unit ECTS ID
CONSUMER BEHAVIOR 6 17941001
FINANCE FOR MARKETING 6 17941002
MARKETING PLANNING AND STRATEGY 6 17941000
MARKETING RESEARCH 6 17941003
OPTION 1st YEAR - 1st SEM
Curricular Unit ECTS ID
CULTURAL AND EVENT MANAGEMENT 6 17941007
DIGITAL MARKETING 6 17941014
EXPERIENTIAL MARKETING 6 17941004
Year 1
-

2nd Semester

Curricular Unit ECTS ID
BRAND MANAGEMENT AND PROMOTION 6 17941009
CUSTOMER RELATIONSHIP MANAGEMENT 6 17941011
DISTRIBUTION MANAGEMENT AND SALES 6 17941010
MARKETING MANAGEMENT SIMULATION 6 17941012
OPTION 1st YEAR - 2nd SEM
Curricular Unit ECTS ID
CULTURAL AND EVENT MANAGEMENT 6 17941007
DIGITAL MARKETING 6 17941014
EXPERIENTIAL MARKETING 6 17941004
Year 2
-

Annual

DISSERTAÇÃO / PROJETO / ESTÁGIO
Curricular Unit ECTS ID
DISSERTATION 40 17941020
INTERNSHIP REPORT 40 17941022
PROJECT 40 17941021
Year 2
-

1st Semester

Curricular Unit ECTS ID
RESEARCH METHODS 20 17941018
Academic Year
2024/25
- Tronco Comum
Year 1
-

1st Semester

Curricular Unit ECTS ID
CONSUMER BEHAVIOR 6 17941001
FINANCE FOR MARKETING 6 17941002
MARKETING PLANNING AND STRATEGY 6 17941000
MARKETING RESEARCH 6 17941003
OPTION 1st YEAR - 1st SEM
Curricular Unit ECTS ID
CULTURAL AND EVENT MANAGEMENT 6 17941007
EXPERIENTIAL MARKETING 6 17941004
Year 1
-

2nd Semester

Curricular Unit ECTS ID
BRAND MANAGEMENT AND PROMOTION 6 17941009
CUSTOMER RELATIONSHIP MANAGEMENT 6 17941011
DISTRIBUTION MANAGEMENT AND SALES 6 17941010
MARKETING MANAGEMENT SIMULATION 6 17941012
OPTION 1st YEAR - 2nd SEM
Curricular Unit ECTS ID
DIGITAL MARKETING 6 17941014
Year 2
-

Annual

DISSERTAÇÃO / PROJETO / ESTÁGIO
Curricular Unit ECTS ID
DISSERTATION 40 17941020
INTERNSHIP REPORT 40 17941022
PROJECT 40 17941021
Year 2
-

1st Semester

Curricular Unit ECTS ID
RESEARCH METHODS 20 17941018