Digital platforms for tourism, cultural experiences, and events, including platforms that connect the population (tourists or locals) to creative and cultural experiences, are increasingly critical. The AI.EVENT project aims to develop an innovative platform that uses artificial intelligence (AI) to track and analyze audience engagement during physical events. The platform will provide event organizers valuable insights into audience engagement and behaviour metrics, allowing them to make data-driven decisions to improve their events' effectiveness and impact. The target audience of this product is agencies, event organisers, and planners. The main message of the product to this audience is to "Elevate your event with AI-powered analytics," and the main key objectives are: Take the guesswork out of the event planning with our AI-based analytics product; Get real-time insights into attendee behaviour metrics and engagement levels; Provide tools to event organizers to optimize the event and create more personalized and engaging experiences for the attendees; Seamless integration with third-party event software.

Palavras chave - Engagement; Behaviour; AI; Computer Vision