The INCULTUM project deals with the challenges and opportunities of cultural tourism with the aim of furthering sustainable social, cultural and economic development. It explores the full potential of marginal and peripheral areas when managed by local communities and stakeholders. Innovative participatory approaches are adopted, transforming locals into protagonists, able to reduce negative impacts, learning from and improving good practices to be replicated and translated into strategies and policies.

Furthermore, INCULTUM fosters intercultural understanding through the implementation of bottom-up strategies that can have positive effects for both, locals and tourists. Ten pilot cases of living territories and communities are investigated and on the basis of the findings innovative customised solutions will be co-created.